Fantastic interactive outdoor from Volkswagen Sweden, stops you in your tracks
This is simply brilliant. I just wish I spoke Swedish - would love to know more about what the messaging was here.
There's a comment under the YouTube film that summed it up pretty well:
"Phenomenal. For some reason it has me all emotional, I almost teared. I think I've been wallowing in mediocrity for too long, and the reminder that there is brilliant and beautiful creativity out there, was a might overwhelming."
Couldn't have put it better myself.
(Update, 10.45 ET 06.10.09: our resident Swedish Creative Director, Calle Sjoenell, has translated the text. There is indeed no obvious link to the brand or their cars. This is a shame. It is sponsored art. Which I believe is less smart - although possibly equally fun - than a great piece of branded content).
