Simple, useful stuff from @randomculture (http://www.randomculture.com), from a talk given at Boulder Digital Works (http://bdw.colorado.edu/). Very often we see discussion of what Madison Ave can learn from start-ups & tech companies. Far less frequently we read lessons about what those with an advertising and marketing background might teach the geeks and engineers. This covers both. The number one point, around branding, is so easily overlooked; in many ways, it's the number one contribution Madison Ave can make to the success of often ill-defined and rapidly growing B2C tech companies.

Here's a one slide summary.

Heads up to @iboy (George Nimeh) for the link.