Every CD in every agency on the planet should read; ‘Where Good Ideas Come From: The Natural History of Innovation’ (video)


This is unquestionably the best book I’ve read about creativity – and the systematization of it within businesses such as creative agencies – that I’ve read for a long time.

Read one way, it’s a guidebook for the re-configuration of the agency.

One for the Amazon Wish List. Maybe CEOs could treat their ECDs to a copy for Christmas . . .