Posterous theme by Cory Watilo

Filed under: Steven Johnson

'Let others build on your ideas; borrow, recycle, reinvent'; my book of 2010 by Steven Johnson

Johnson
Can't recommend Steven Johnson's new book highly enough. 'Where Good Ideas Come From: The natural history of innovation' is a brilliant examination of how novel thinking happens, the conditions in which it thrives, and the ways in which we might alter the world around us to foster greater innovation, invention and creativity. As I've noted before, read one way it's just a very inspiring guide to how one might re-engineer a creative business to deliver more expansive creative ideas. Every CD in the land should have this on their Christmas List.

The last paragraph of the entire book sums up neatly the tone and thesis of the whole endeavor.

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You may not be able to turn your government into a coral reef, but you can create comparable environments on the scale of everyday life: in the workplaces you inhabit; in the way you consume media; in the way you augment your memory. The patterns are simple, but followed together they make for a whole that is wiser than the sum of its parts. Go for a walk; cultivate hunches; write everything down, but keep your folder messy; embrace serendipity; make generative mistakes; take on multiple hobbies; frequent coffeehouses and other liquid networks; follow the links; let others build on your ideas; borrow, recycle, reinvent. Build a tangled bank.
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Put it on your Christmas List at Amazon, here.

Every CD in every agency on the planet should read; 'Where Good Ideas Come From: The Natural History of Innovation' (video)

'CHANCE FAVORS THE CONNECTED MIND'

This is unquestionably the best book I've read about creativity - and the systematization of it within businesses such as creative agencies - that I've read for a long time.

Read one way, it's a guidebook for the re-configuration of the agency.

One for the Amazon Wish List. Maybe CEOs could treat their ECDs to a copy for Christmas . . .