"The Decanter", a rather ace 'Mad Men' era film about design, by Landor & feat Walter Landor
"The Decanter" is a promotional film produced by Walter Landor and Associates in the 1960s, shows the start-to-finish process of several of Landor's designs for Old Fitzgerald whiskey. Narrated by Walter himself, the film depicts creative teams illustrating and critiquing designs, industrial designers fabricating models, and research teams conducting focus groups and testing in Landor's supermarket laboratory. All takes place on the famed Klamath ferryboat docked at San Francisco's Pier 5, which housed Landor's offices for some 20 years. (15:34 min)
---
From Tim Brown's (IDEO) blog - http://designthinking.ideo.com/?p=492#content
For a wonderful “Mad Men” era video about design check out the decanter video from Landor. No doubt design was simpler back then but it is impressive to see the level of craft applied to such transient objects. I was also impressed by how big the budgets must have been to afford such lavish prototyping. It is great to hear the voice of one of the grandfathers of American design.